In 2025, about 6.4 million smart watches and fitness bracelets were sold in Russia for a total value of 46.5 billion rubles. Gazeta.Ru was informed about this by the press service of the company M.Video.
The average price of devices at the end of the year was about 7.3 thousand rubles, which reflects strong demand for models with advanced functionality for everyday use, including activity and sleep monitoring, notifications and sports modes.
Quantitatively, devices in the popular segment hold a significant market share. Xiaomi, Redmi and Apple also showed strong sales, offering a variety of devices for different uses.
In monetary terms, the main market share is formed by more advanced technological solutions. The highest sales figures in rubles were shown by Apple and Samsung thanks to the expanded functionality of the devices, design and integration with the smartphone ecosystem and services.
Among specific devices, the greatest demand in sales was shown by Redmi Watch 5 Active, Xiaomi Smart Band 9, Huawei Watch Fit 3, Huawei Band 10 and Redmi Watch 5 Lite. In monetary terms, the leaders are the Apple Watch Series SE (2022), Apple Watch Series 10, Apple Watch Ultra 2, as well as the Huawei Watch Fit 3 and models of the Huawei Watch GT 5 series.
For comparison: by the end of 2024, 6.2 million smart watches were purchased in Russia for 49 billion rubles.
